Resume

I am a Lead UX Designer with over 16 years of experience crafting complex digital solutions and leading multinational teams of UX Designers & Developers. My experience includes running agile teams in a fast-paced innovation lab environment, where I've combined UX leadership with hands-on technical contribution.

My journey from software engineering to UX design has equipped me to bridge the gap between user needs and technical possibilities. I thrive on exploring raw data, collaborating with backend teams and researchers to develop innovative patents, and transforming complex data and workflows into intuitive experiences.

Currently, I am enhancing my expertise in AI while developing French language proficiency. Based in Geneva with work authorisation in Switzerland and Singapore.

Leadership Experience:

• Managing end-to-end product development from concept to market launch

• Facilitating alignment between stakeholders and development teams

• Running design thinking workshops for strategic innovation initiatives

• Mentoring and growing junior designers and developers

Core Expertise:

• UX/UI Design & Information Architecture

• Design System Development & Visual Design

• Wireframing, Prototyping & User Testing

• Concept Ideation & Design Thinking Facilitation

• UX Research & Usability Testing

• Project Management & Team Leadership
  

Experience

UX Architect (Designer & Developer, Team Lead)

NEC Laboratories Singapore (2017 - 2024)

Leadership, Patents & Awards

• Led cross-cultural innovation teams across 4 countries (Singapore, Vietnam, Japan, USA), managing 3 UX designers and 6-8 developers

• Filed 3 technical patents: WO2022059420A1, WO2022014472A1, WO2021256184A1

• Selected for the mid-level leadership program and won Business Excellence Awards for Innovation (2023)

• Mentored junior colleagues in UX/UI, Agile & Scrum, Figma, Design Thinking, and Object-Oriented Programming (OOP)

Digital Concierge with Generative AI

• Conceptualised digital concierge using generative AI for healthcare and hospitality

AI and Sustainability Business Creation

• Collaborated with 10-member team across Singapore and Japan to conduct market size analysis for carbon credits and management

• Facilitated design thinking workshops for stakeholder alignment

Command Centres for Smart Cities and Building

• Primary UX designer for thermal sensing and video analytics command centre deployed across 5 Hawaii airports during the pandemic (USD 37.5 million project)

• Led Human Attribute Analysis application, managing end-to-end product development from ideation to market launch. Coordinated ASEAN region marketing campaigns

• Generated 9 prototype design variants for command centres across aviation, education, transportation, and government-linked sectors

Design System Development

• Led creation of Design System for UI Standardization, guiding development and design teams

Design & Prototyping

• Created high-fidelity mockups using Figma and Adobe XD

• Developed rapid prototypes using HTML, JavaScript, and SASS

• Built and reviewed responsive web apps using:

  • Frontend stacks: Angular, Node.js, Material Design

  • Visualisation libraries: Highcharts, vis.js, chart.js, D3

  • GIS tools: Leaflet, MapBox, MapLibre

• Integrated DevOps practices using GitLab, Jenkins, and SonarQube during development cycles

Agile & Kanban Advocacy

• Championed Agile and Kanban practices using JIRA, Trello, and MS Teams

An applied research and innovation lab that co-creates integrated AI solutions for government and enterprise customers in the APAC region

User Experience Leadership

• Drove product excellence through close collaboration with marketing and development teams

• Championed customer-centric solutions across global teams

Product Development & Leadership

• Led design initiative of Connected Components Workbench, a Visual Studio-based .NET, resulting in an 80% increase in software adoption.

• Collaborated with global teams across the USA, China, and Canada

• Created comprehensive Human Interaction (HI) Documentation for the design workflow

• Defined UX guidelines and led UX roadmap communication with stakeholders

• Conducted internal usability testing and heuristic studies

• Expanded UX community through company-wide design awareness programmes

Technical Implementation

• Developed GUI applications: Connected Components Workbench and RSLogix5000 using C# WPF and WinForms

• Managed source code branching strategy with IBM Rational ClearCase

• Implemented Agile methodology and Jenkins for Continuous Integration

• Successfully migrated RSLogix5000 from Windows Vista to Windows 7

• Developed Add-on-Profiles SDK motion feature using C++ MFC and COM

Training & Knowledge Sharing

• Designed and delivered a 3-day UX Design course to 20 developers in China

• Created developer UX website using WordPress as a UI development guideline

• Led IBM ClearCase best practices training for the Singapore developer community

• Established communication platform using Joomla CMS with IIS

Recognition

• Recipient of the 2010 Rockwell Automation Innovation Award

• Improved parallel development process using Lean Six Sigma methodology

• Filed 2 technical patents: US9977407B2, US20190072929

Staff Software Engineer, UX Lead

ROCkwell automation (2006 - 2017)

A global industrial automation and digital transformation company that designs, manufactures, and implements control systems, industrial automation technologies, and software solutions for manufacturing and industrial processes across various sectors

Certification

User Experience (UX) Certification Interaction Design Specialty
Nielsen Norman Group
(License #1011680)

Human-Centered Design Practitioner
Luma Institute, May 2019

Certified Scrum Master
Scrum Alliance (License 67019)
September 2009 – September 2011

Languages

English: Fluent

Indonesia: Fluent, Native

Chinese: Basic

French: A2 (Currently Learning)

Skills & Tools

UX/UI Design: Figma, Adobe XD, Design Systems, Design Thinking, Usability Studies

Technical: HTML/CSS/SASS, Angular, TypeScript, JavaScript, C#, WPF, GIS

Leadership: Product Management, Agile/Scrum, Lean UX

Emerging: Generative AI, LLM, Prompt Engineering

Education

Nanyang Technological University, Singapore (July 2002 – July 2006)

Bachelor of Engineering (Computer), 2nd Upper-Class Honours.

Publication

Towards Automatic Mobile Blogging (Multimedia and Expo, 2006 IEEE International Conference)